McDonald’s Man in the Moon Advertising Campaign
I loved the McDonald’s Man in the Moon Campaign in the 1980s. It was something about the mystery of things a going on in big cities, well passed my bed time that was intriguing.
Avoid the Noid, Domino’s Pizza
The Noid, voiced by Pons Maar, was an advertising character for Domino’s Pizza created in the 1980s. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle, The Noid was a physical manifestation of all the challenges (becoming annoyed—”a noid”) inherent in getting a pizza delivered in 30 minutes or less. Though persistent, his efforts were repeatedly thwarted. Like the Man in the Moon for McDonald’s, the Noid bordered on creepy; however, it had that power to compel your attention.
The Noid was created in 1986 by Group 243, the advertising agency for Domino’s Pizza, and was animated by Will Vinton Studios. The voice-over announcer was Andre Stojka. The creative team of Ernie Perich (creative director), George Greven (art director), Steve Goldberg (writer), Gary Bastien (art director), Tom Masters (art director) Dave Larson (producer), Matthew Thornton (producer) and Phil Kneesi (writer) created the character and the television campaigns. Commercials that featured the character used the slogan “Avoid the Noid!”
The Camel Cigarette Guy
The following is an excerpt from the excellent blog entry from RodRap on “The Camel Guy:”
“During the 1980’s, RJ Reynolds used an advertising campaign utilizing this character. He was an adventurer, who travelled the world doing something or other, the purpose of which was never obvious. He never gave any indication that he had a job, but according to tobacco company documents, he was intended to come across as a photographer, archaeologist, or geologist. Looking over the various photographs, it seems to me that he was just an adventurer, an independently wealthy man with too much time on his hands who climbed a mountain, not because it was there, but just so he could smoke a cigarette on top of it.”
The Camel guy was portrayed by Bob Beck, who died in 2008. Was he a model or an actor I wonder? The work seems pretty physical. I was impressed by these scenes depicting masculine independence, adventure, and exploration of the great outdoors. Maybe this is where the whole geography thing started. It wasn’t uncommon to see these ads in National Geographic Magazines, which we subscribed to throughout the 1980s. The photography and copy work was beautiful: